Megumi Shinozaki: PAPER EDEN

Born 1981, Tochigi Prefecture, Japan

Founder of Edenworks, Tokyo, 2009 to present

Lives & works in Tokyo

Exploring the wide-ranging potentials of flowers and plants, Shinozaki often combines natural elements with diverse items with her highly original sensibility to realize creations in various engagements such as store decorations and window display, advertising and commercials, music videos, movies, product packaging, and collaborations with fashion labels.

Shinozaki was self-taught in dressmaking since 1997. She learned about flowers while working at a flower shop in Tokyo from 2002, for about 6 years. From 2009, Shinozaki has worked independently as a floral creator. In 2015, Shinozaki opened “edenworks bedroom”, a weekend-only flower shop in Tokyo's Yoyogi Uehara neighborhood. In 2017, she opened “EW. Pharmacy” in Yoyogi-hachiman, also in Tokyo. At "EW.Pharmacy, customers can make their own original dried flowers mixes based on the concept of mixing at a dispensing pharmacy. In 2017, “Paper Eden”, a paper flower project, was launched. In 2019, Shinozaki opened “PLANT by edenworks” in Tomigaya, Tokyo, a concept shop that considers what to leave behind for the future without throwing away flowers.